UK’s Smarter Web Company Grows Bitcoin Holdings With $7.7M Purchase as Corporate Crypto Trend Builds

British tech firm Smarter Web Company has deepened its investment in Bitcoin, purchasing an additional 74.27 BTC valued at approximately $7.7 million. The move underscores a growing trend of companies worldwide incorporating Bitcoin into their corporate reserves.

The acquisition, completed on June 13, brings Smarter Web’s total Bitcoin holdings to 242.34 BTC, now worth about $25 million. The firm paid an average of $109,256 per Bitcoin in its latest transaction, with an overall average reserve cost of $107,002 per coin.

This latest buy is part of Smarter Web Company’s 10-year treasury strategy, initiated in April 2025 shortly after the firm went public via a reverse merger, landing it on the Aquis Stock Exchange. The company has accepted Bitcoin as payment since 2023, and its leadership is betting on the asset to strengthen its long-term value proposition.

Founded in 2009, Smarter Web Company specializes in web design and online services. Since going public, its stock has surged from £4.50 to over £150, and its current market capitalization exceeds £377 million. Executives believe that transparent crypto holdings could enhance investor interest and solidify the firm’s reputation as forward-thinking and financially agile.

The company’s Bitcoin strategy reflects a broader corporate shift. Inspired by Michael Saylor’s MicroStrategy, more non-crypto companies are accumulating Bitcoin as a strategic asset. Smarter Web joins the ranks of high-profile firms like Trump Media & Technology Group, which plans to raise $2.5 billion to purchase BTC, and GameStop, which recently secured $1.75 billion to do the same.

While Bitcoin remains volatile, the growing presence of the cryptocurrency on corporate balance sheets signals an evolving view of digital assets—not just as speculative tools, but as long-term hedges or strategic capital holdings.