Trump-Branded Crypto Wallet and Trading App Launches Amid Ongoing Controversy

A new Trump-branded crypto wallet and trading app is launching, marking another step in former U.S. President Donald Trump’s increasingly visible involvement in the cryptocurrency space. Despite mounting scrutiny over his and his family's crypto ventures, the project is moving forward, promising users the ability to trade $TRUMP and a variety of other digital assets.

The wallet—created in partnership with NFT marketplace Magic Eden and meme token platform GetTrumpMemes.com—was unveiled on Tuesday via social media. Visitors to the project’s website are invited to join a waitlist for early access.

“Yes! This is The Official $ Wallet by President Trump,” the site reads. “Magic Eden partnered with GetTrumpMemes.com to create the first and only $TRUMP Wallet. Have Fun!”

The new app will allow users to trade a broad range of cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Cardano (ADA), XRP, Magic Eden’s native token (ME), and others, according to a spokesperson from Magic Eden quoted by Blockworks.

The announcement comes as Trump continues to face backlash over his growing entanglement with digital assets. Criticism peaked recently after he reportedly attended a private dinner with major holders of his meme coin, sparking claims that political access was being traded for crypto investment.

Despite the controversy, the former president’s camp appears unfazed. Neither Magic Eden nor Fight Fight Fight LLC—the company behind the Trump memecoin—have responded to requests for comment as of this writing.

First reported by crypto journalist Molly White, the wallet launch adds to a string of recent crypto-related moves by Trump-affiliated businesses. In November 2024, Trump Media and Technology Group filed a trademark for "Truth.Fi," describing it as downloadable software for use as a digital wallet. And just last week, Trump Media announced it had raised more than $2 billion to buy bitcoin.

Trump’s crypto pivot marks a sharp departure from his earlier stance. Once a vocal skeptic of Bitcoin, he now appears to be embracing digital assets through a mix of political messaging, business ventures, and public endorsements. He and his sons have also backed World Liberty Financial, a DeFi project with its own stablecoin.