Tether Acquires Minority Stake in Juventus FC, Eyes Digital Asset Integrations in Sports

Tether, the company behind the world’s largest stablecoin USDT, has acquired a minority stake in Juventus Football Club, signaling its ambition to bridge digital assets with the sports industry.

Pioneering Innovation in Sports Through Blockchain

Tether’s latest investment aligns with its mission to integrate digital assets and stablecoins into everyday life, according to a company release on Friday.

“Aligned with our strategic investment in Juve, Tether will pioneer merging digital assets, AI, and biotech with the sports industry to drive global change,” said Tether CEO Paolo Ardoino. He added that the company will pursue innovative collaborations to revolutionize the sports landscape.

Juventus’ Expanding Crypto Partnerships

Juventus, one of Italy’s most iconic football teams, maintains partnerships with major brands such as Adidas, Allianz, and zondacrypto, a European crypto investment platform, according to the team’s website.

Tether’s Growing Market Presence

Beyond this sports venture, Tether continues to dominate the stablecoin sector, holding over 50% of the USD-pegged stablecoin supply on Ethereum. The company reported a record $13 billion in net profits for 2024, further reinforcing its market strength.