Strive Unveils $750M Bitcoin Investment Plan, Eyes $1.5B Target with Bold Alpha Strategy
Strive, the asset management firm founded by entrepreneur Vivek Ramaswamy, has announced a major $750 million private investment round aimed at building one of the most aggressive Bitcoin-focused treasuries in the market. The funds, raised through a private investment in public equity (PIPE) offering, are earmarked for strategic Bitcoin acquisitions and the deployment of high-yield “alpha-generating” strategies.
In a statement released May 27, 2025, Strive confirmed that the PIPE round is priced at $1.35 per share—representing a 121% premium over the company’s last closing price. The firm also revealed that the investment could double to $1.5 billion if warrants tied to the round are fully executed.
Unlike traditional Bitcoin treasury strategies that mirror the digital asset’s broader market movements (beta strategies), Strive plans to go a step further. Its approach centers on generating alpha—returns that outperform the market—through strategic acquisitions and distressed asset plays.
Strive’s CEO, Matt Cole, said the company will pursue opportunities such as acquiring undervalued biotech firms, buying distressed Bitcoin claims, and snapping up discounted structured BTC credit. One such effort is already underway: Strive is reportedly looking to secure $7.9 billion worth of Mt. Gox’s long-dormant Bitcoin claims in partnership with 117 Partners LLC.
Importantly, Strive’s PIPE deal involves no debt financing, allowing the firm to retain full leverage capacity for future strategic moves.
Strive is aiming to carve out a new niche as a Bitcoin treasury company focused on alpha rather than simple exposure. Once the PIPE closes and BTC purchases are executed, the firm would become the first of its kind to implement this high-return strategy at scale.
“We’re not just parking Bitcoin on a balance sheet,” Cole is expected to emphasize at the upcoming Bitcoin Conference in Las Vegas. “We’re building a next-generation treasury model designed to outperform and compound over time.”
Strive’s announcement comes on the heels of a separate disclosure from Trump Media and Technology Group, which revealed plans to raise $2.5 billion to add Bitcoin to its own balance sheet. While the two initiatives are separate, their simultaneous timing underscores a growing trend among companies seeking to incorporate Bitcoin into corporate treasuries in more ambitious and strategic ways.