Paris Saint-Germain Becomes First Football Club to Adopt Bitcoin Treasury Strategy

Paris Saint-Germain (PSG), one of Europe’s most prominent football clubs, has officially entered the world of digital assets by allocating a portion of its financial reserves to Bitcoin. The announcement was made during the Bitcoin 2025 conference in Las Vegas, marking a historic first for the global sports industry.

This move positions PSG as the first football club—and indeed the first major sports entity—to adopt Bitcoin as part of its treasury strategy. The club's decision signals a growing interest in cryptocurrency adoption beyond traditional tech and finance sectors.

“We took a portion of our fiat reserves and converted it into Bitcoin,” said Par Helgosson, Head of PSG Labs. “We still hold it on our books, and as one of the world’s largest clubs, we are now the biggest player in the sports world to do this.”

The club's decision aligns with broader trends in digital asset adoption, particularly among younger demographics. According to PSG, nearly 80% of its estimated 500 million global fans are under the age of 34—an age group that is increasingly engaging with decentralized finance and cryptocurrencies.

PSG’s bold move comes on the heels of similar announcements from the corporate world. Just days earlier, U.S.-based video game retailer GameStop revealed a significant Bitcoin acquisition, making it the 13th-largest public holder of the asset.

This wave of institutional interest has contributed to Bitcoin's recent surge to an all-time high of $111,800. However, the cryptocurrency has since seen a modest retreat, dipping over 5% as large holders, often referred to as "whales," take profits.