Meta Rejects Bitcoin Treasury Proposal Despite Growing Institutional Adoption

Meta Platforms, the parent company of Facebook and Instagram, has officially declined a proposal to allocate part of its corporate reserves into Bitcoin, signaling that major tech firms remain cautious about direct exposure to cryptocurrencies—despite growing institutional interest across the corporate landscape.
The shareholder vote was overwhelmingly one-sided. Just 3.9 million shares supported the move, while over 4.9 billion were cast against it. Another 8.9 million abstained, with 205 million classified as broker non-votes. The vote stemmed from a proposal submitted by Meta shareholder Ethan Peck, who urged the company to consider Bitcoin as a treasury asset amid a surge in institutional adoption.

Board Reaffirms Traditional Treasury Strategy
Meta’s board had already dismissed the proposal before the vote took place. In its statement, the company defended its current treasury management strategy, emphasizing that it sees no urgent need to diversify into digital currencies.
“While we are not opining on the merits of cryptocurrency investments compared to other assets, we believe the requested assessment is unnecessary given our existing processes to manage our corporate treasury,” the board stated.
That stance aligns Meta with other tech giants like Amazon and Microsoft, whose shareholders also recently voted down similar proposals to hold Bitcoin on their balance sheets.
Crypto Ambitions May Still Be on the Table
Though Meta rejected Bitcoin as a reserve asset, it hasn't entirely distanced itself from blockchain innovation. The company has reportedly held preliminary talks with crypto infrastructure firms to explore stablecoin integrations for global payments—a move that could expand its digital footprint without committing to volatile crypto holdings.
Meta has previously experimented with digital assets through its now-defunct Diem stablecoin project and has explored NFT features across its social platforms. Still, its latest move suggests a more measured approach to digital finance.
Symbolism and Speculation
Some analysts had speculated that Meta might eventually take the leap into Bitcoin, citing CEO Mark Zuckerberg’s past comments and occasional nods to crypto culture—including naming one of his goats “Bitcoin.” The decision not to proceed, however, reflects a broader hesitancy among legacy tech firms.
“If a Meta or Microsoft adds BTC to its balance sheet, it would arguably have more impact than a dozen smaller firms doing the same,” said Bloomberg ETF analyst Eric Balchunas. “It would make crypto feel more ‘real’ to mainstream investors—much like Tom Hanks getting COVID made the pandemic feel real to people early on.”
Meanwhile, Institutional Holdings Continue to Grow
Despite Meta’s rejection, institutional adoption of Bitcoin continues to rise. As of May 2025, over 85 publicly traded companies collectively hold more than 804,000 BTC, according to Hodl15Capital. MicroStrategy remains the largest holder, with more than 580,000 BTC under management.
