KuCoin Launches Fully Licensed Crypto Exchange in Thailand, Expands Regulated Footprint in Asia

KuCoin has officially launched its first fully licensed cryptocurrency exchange in Thailand, marking a key step in the company’s push to operate within regulated markets. The new platform, KuCoin Thailand, is now open to the public following an initial invite-only phase and operates under the supervision of Thailand’s Securities and Exchange Commission (SEC).

The launch represents a significant milestone for KuCoin, as it’s the first time the company has introduced a locally regulated exchange under its brand. The platform offers crypto-to-crypto trading and supports Thai Baht fiat integration, allowing users to deposit and withdraw in local currency.

KuCoin entered Thailand’s regulatory framework through a rebranding of ERX Company Limited, the country's first SEC-approved digital asset exchange. On April 23, KuCoin announced the rebranding and relaunch, which became effective the day before, on April 22. All existing ERX users were migrated to the new platform, and the KuCoin TH app is now available for download on both Android and iOS.

Thailand remains one of Southeast Asia’s most active crypto markets, thanks to a relatively supportive regulatory environment and strong local interest in digital assets. KuCoin now joins eight other SEC-licensed exchanges operating in Thailand, including Bitkub, Upbit, Gulf Binance, and InnovestX Securities. While authorities have introduced tighter rules around crypto payments, general enthusiasm for trading remains robust.

Beyond Thailand, KuCoin is also eyeing expansion into Europe. In February, the company applied for a Markets in Crypto-Assets (MiCA) license in Austria, aiming to secure approval that would allow it to serve users across the European Union. The move signals KuCoin’s broader strategy to align with global regulations while growing its footprint in key markets.