Eric Trump’s World Liberty Financial Treasury Move Sparks TRUMP Meme Coin Rally and Backlash

The TRUMP meme coin is back in the spotlight after a controversial announcement from Eric Trump revealed that World Liberty Financial (WLFI), a firm partially owned by a Trump entity, plans to acquire a significant position in the token for its long-term treasury. The move has ignited a 7% rally in TRUMP’s price—but also a wave of skepticism over ethical implications and potential insider trading.

Trump-Linked Financial Firm Backs Meme Coin

In a post on X (formerly Twitter), Eric Trump declared that WLFI would integrate the TRUMP meme coin into its treasury portfolio, positioning the asset as part of a broader vision of financial innovation aligned with “shared values.”

“We’re proud to announce that World Liberty Financial plans to acquire a substantial position in TRUMP for their Long-Term Treasury,” Eric Trump stated.

TRUMP was trading at $10.37 at the time of writing, a 7% gain in 24 hours. The announcement was immediately echoed by WLFI’s official channels and several high-profile investors, including influencer CoinWings, who called the move a "patriotic catalyst" for crypto adoption.

The meme coin's rebound has been seen by supporters as a sign of legitimacy and long-term potential, especially in a market where politics and tokens are increasingly intersecting.

Accusations of Insider Activity and Conflicts of Interest

Yet the rally wasn’t without controversy. Critics quickly raised alarms about the ethics of WLFI’s involvement in a token so closely tied to the Trump name. The backlash escalated after revelations surfaced that a WLFI advisor known as Ogle had opened a 10x leveraged short position on TRUMP before switching to a $3 million long—just before the partnership was made public.

The move, seen by many as potential manipulation, has drawn comparisons to FTX and Alameda Research, with crypto commentator Clemente calling the situation a “joke.”

“What kind of operation you guys got running over there?” one X user asked, in response to the trading activity.

If TRUMP’s price drops below $8, Ogle’s position would be liquidated, adding further drama to the unfolding situation.

Echoes of FTX, Questions of Transparency

Adding fuel to the fire are recent investigations showing that 60% of WLFI is owned by a Trump-affiliated entity, and 75% of the company’s revenue comes from TRUMP token sales. A New York Times report from April 2025 raised ethical red flags over the blending of political branding and crypto monetization.

Meanwhile, conflicting regulatory stances further muddy the waters. While the SEC has deemed TRUMP a non-security, the CFTC argues it falls under commodity regulation. Trump’s crypto czar, David Sachs, previously referred to TRUMP as a “collectible,” downplaying concerns over conflicts of interest.

Still, critics remain unconvinced. Some pointed to past incidents—like Eric Trump’s public support of Ethereum last year, which was followed by a major price drop—as reason to approach the announcement with caution.

A Forbes report from May 2025 estimates that WLFI has generated $550 million in sales during Trump’s second term, with up to $400 million in potential profits flowing back to Trump-linked entities.

Long-Term Play or Pump-and-Dump?

Whether WLFI’s investment represents a genuine long-term strategy or a calculated play to cash in on meme coin mania remains hotly debated. For now, TRUMP’s price surge is capturing market attention—but the project’s future may depend on greater transparency and regulatory clarity.