Dogecoin Takes a Leap Toward Legitimacy with 21Shares’ Launch of First DOGE ETP in Europe

In a significant step toward the institutional adoption of meme-based digital assets, 21Shares has launched Europe’s first exchange-traded product (ETP) for Dogecoin, listed on the SIX Swiss Exchange under the ticker “DOGE.” This move marks the first Dogecoin ETP officially supported by the Dogecoin Foundation, signaling growing interest from both traditional finance and the broader crypto community.

The newly unveiled 21Shares Dogecoin ETP (ISIN: CH1431521033) is fully backed by physical DOGE and was created in collaboration with the House of Doge. With a management fee of 2.50%, the ETP provides European investors with regulated, institutional-grade exposure to Dogecoin, without the need to directly manage the underlying asset.

“Dogecoin has become more than a cryptocurrency: it represents a cultural and financial movement,” said Duncan Moir, President at 21Shares. “This product offers the most direct and accessible way to gain exposure to the Dogecoin ecosystem.”

The listing comes as part of a broader push by 21Shares, which currently manages over $7.3 billion in assets across 11 global exchanges, to bring crypto investment tools into the mainstream. The Dogecoin ETP joins a growing suite of products designed to meet institutional demand for regulated access to digital assets, especially in Europe’s friendlier regulatory climate.

While the United States continues to grapple with regulatory uncertainty, Europe is forging ahead. The launch follows similar ETPs backed by Floki DAO and others, as Europe positions itself as a global leader in altcoin-based financial instruments. Even BlackRock, the world’s largest asset manager, has expanded its Bitcoin ETPs across European markets, adding credibility to the region's crypto investment landscape.

Meanwhile, in the U.S., asset manager Bitwise has been lobbying for a Dogecoin ETF, filing with the Delaware Trust Company and re-submitting documents in hopes of receiving SEC approval. However, regulatory progress remains slow, leaving Europe to set the pace in meme coin innovation.

Industry figures view the ETP launch as a moment of maturation for Dogecoin. Sarosh Mistry, Director-Elect at the House of Doge and CEO of Sodexo North America, noted, “Institutional products will empower new types of investors to participate in the Dogecoin ecosystem, reinforcing its role as a leader in the future of digital assets.”

Despite the landmark announcement, Dogecoin's market price showed little reaction, falling nearly 3% in the past 24 hours. As of this writing, DOGE trades at around $0.15, reflecting cautious sentiment among traders.