Bitget Wallet Unveils New Brand Identity and “Crypto for Everyone” Movement to Drive Global Adoption
Bitget Wallet, a leading non-custodial crypto wallet, has introduced a major rebranding initiative and launched the "Crypto for Everyone" movement to promote mainstream adoption of digital assets worldwide.
Announced in San Salvador, El Salvador, on May 21, 2025, the rebrand reflects Bitget Wallet's transformation from a trading-centric platform into a comprehensive crypto gateway for daily financial use. With more than 80 million users globally, the updated brand introduces a modern logo, streamlined interface, and a focus on four primary features: Trade, Earn, Pay, and Discover.
“The role of crypto wallets is evolving from niche tools into everyday financial instruments,” said Alvin Kan, COO of Bitget Wallet. “We want using crypto to be as intuitive as calling a ride or sending a payment through familiar apps like Uber or PayPal.”
The rebrand is part of Bitget Wallet’s broader Crypto for Everyone Movement, an initiative designed to attract the next billion users to blockchain through enhanced accessibility, education, and incentives. To kickstart this push, the company has allocated over $1 million in rewards to encourage user engagement with the revamped platform.
Global Reach and Impact
Bitget Wallet has seen explosive user growth in regions where traditional financial infrastructure is limited or unstable. Over the past year, the platform experienced a 300% increase in users, with the most significant spikes in Africa (+959%), Europe (+367%), and the Middle East (+350%). In these areas, the wallet is emerging as a vital tool for managing inflation, accessing alternative financial services, and maintaining financial autonomy.
Everyday Utility Meets Decentralized Finance
As part of its mission to make crypto practical, Bitget Wallet is integrating real-world services directly into its app. Users can now pay with crypto at more than 300 major brands — including Amazon, Google Play, Shopee, and others — thanks to a built-in shopping experience and support for crypto cards and QR code payments. The wallet is also working on integrating national QR payment systems in selected regions.
Security remains a top priority, with real-time risk monitoring and transaction screening helping users navigate onchain finance with greater confidence. A Simple Mode is being rolled out for beginners, offering a streamlined experience for those new to crypto.
In addition to transactional features, the wallet enables users to earn passive income on their crypto holdings and plans to introduce support for tokenized real-world assets like stocks and gold, signaling an expansion beyond purely digital assets.
“Bitget Wallet is not just about managing crypto — it’s about creating a global access point for financial empowerment,” said Gracy Chen, CEO of Bitget. “We’ve built a platform that connects people to opportunity, no matter where they are in the world.”
Looking Ahead
With its rebranding and new movement, Bitget Wallet is positioning itself as a leader in the next wave of crypto adoption. As digital assets gain more utility in everyday life, Bitget’s approach to inclusivity and usability could prove instrumental in onboarding millions of new users across the globe.